🇿🇦 Established 2010 · South Africa
Real tech.
Real deals.
Real people.
For over 14 years we've been South Africa's go-to destination for laptops, desktops, Apple devices, gaming gear, and more — new, refurbished, and everything in between.
Shop Now Get in TouchWho we are
More than
just a tech store
We started in 2010 with a simple belief: great technology shouldn't break the bank. What began as a focused range of laptops has grown into one of South Africa's most trusted online tech and home goods destinations.
We don't just move stock — we build relationships. Whether you're a student buying your first laptop, a gamer hunting for the best deal, or a business restocking your office, we take the time to make sure you walk away with exactly what you need.
Our team has lived and breathed tech for over a decade, which means our advice is real, our products are vetted, and our prices are honest.
Our Journey
2010
Where It All Started
Launched with a focused range of laptops and a commitment to honest, knowledgeable service.
2013
Expanding into Apple
Became an authorised reseller of Apple products, adding MacBooks, iPhones, and iPads to our lineup.
2017
Entering Gaming
High demand drove us to launch a dedicated gaming category — rigs, peripherals, software keys, and more.
2024
Still Growing
Thousands of customers served, 8,000+ ratings, and we're still pushing for better deals every day.
What we stock
Everything tech,
all in one place
From sleek ultrabooks to powerhouse gaming rigs, Apple gear to affordable refurbished desktops — if it's tech, we've probably got it.
Why choose us
What sets us apart
We've built our reputation on four things. They're not just words on a page.
100% Genuine
Every product we sell is sourced from authorised distributors. No fakes, no grey imports — ever.
Expert Advice
Our team knows tech inside out. We'll help you choose the right device for your needs and budget — not just the most expensive one.
Real Value
We work hard to keep prices sharp. New, refurbished, or parts — you'll find deals you won't easily beat.
After-Sales Care
The sale doesn't end at checkout. We're here for questions, issues, and everything in between — just check our ratings.
"We started Dealafied because we were tired of paying too much for tech and getting too little in return. That frustration built this business — and it's what keeps us honest every single day."
Verified customer ratings
What our customers say
Real reviews from verified Bob Shop buyers — no filters, no fluff.
on Bob Shop
"Received product as ordered. They were fast, friendly and helpful to respond to my queries. Will definitely use them again!"
"Excellent service from the team and I just love my new Dell touch screen. Highly recommend Dealafied for anyone looking for great value tech!"
"Super fast delivery and product was exactly as described. Packaged very well. Will be ordering again — great seller!"
"Outstanding communication throughout. Item arrived quickly and in perfect condition. 100% legit seller — don't hesitate to buy from Dealafied."
See all ratings on Bob Shop ↗
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